Privacy Policy – Pure Implant Health

This policy explains how Pure Implant Health collects, uses and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read it carefully before submitting any personal information through this website.

1. Who we are

Data Controller: Pure Implant Health, operated by Carl Horton and Kate Bootman.

Contact: kate@pureimplanthealth.com | 07413 128 413

Pure Implant Health is a specialist visiting dental implant service. Carl Horton is a GDC-registered implant surgeon providing treatment at partner dental practices across Birmingham, Tamworth, the Midlands and Wales.

As a dental service, we are subject to the UK GDPR, the Data Protection Act 2018, and the professional obligations of the General Dental Council. Some of the personal data we collect relates to health — this is special category data under UK GDPR and is subject to additional protections.

2. What personal data we collect and why

We collect personal data through this website in the following ways:

2.1 Consultation enquiry form

When you submit an enquiry through our contact form, we collect:

Your first and last name
Your email address
Your phone number
Your approximate location or postcode area
The treatment you are interested in
Any additional information you choose to include in your message

Purpose: To respond to your enquiry, identify your nearest partner practice, and arrange a consultation appointment.

Legal basis: Legitimate interests (responding to a service enquiry you have initiated) and, where health information is provided, your explicit consent.

2.2 AI chatbot interactions

This website includes an AI-powered chat assistant. If you use it, the content of your conversation is processed by Anthropic (the provider of the underlying AI model) in accordance with their privacy policy. We do not permanently store individual chat transcripts on our systems, though conversation content is sent to Anthropic's API to generate responses.

Please do not submit sensitive personal health details through the chatbot. For clinical enquiries, please use the contact form or call us directly.

Legal basis: Legitimate interests.

2.3 Cookies and analytics

We use cookies on this website. Please see our Cookie Policy for full details of what cookies we use and why.

3. Special category data (health information)

Dental treatment involves health-related information, which is classified as special category data under UK GDPR. If you provide information about your dental or medical history — whether through the contact form or in any subsequent communication with us — we will only use it for the purpose of assessing your suitability for treatment and providing you with clinical care.

We process special category data on the basis of explicit consent and, once you become a patient, provision of health or social care (Article 9(2)(h) UK GDPR).

4. How we use your data

We use your personal data to:

Respond to your enquiry and arrange a consultation
Identify and confirm your nearest partner practice
Communicate with you about your treatment if you become a patient
Comply with our legal and regulatory obligations as a dental service
Improve our website and services (using anonymised analytics data only)

We will never sell your personal data to third parties, use it for unsolicited marketing without your explicit consent, or share it with anyone outside the purposes described in this policy.

5. Who we share your data with

Your personal data may be shared with the following parties where necessary:

Recipient	Purpose	Safeguards
Partner dental practices	To arrange your consultation and treatment at the practice nearest to you	Bound by their own GDC obligations and data protection requirements
Anthropic (AI chatbot)	Processing chat messages to generate AI responses	Anthropic Privacy Policy; data processed under contract
Email / communication providers	Delivering responses to your enquiry	UK GDPR-compliant service agreements
Regulatory bodies	If required by law (e.g. GDC, ICO, CQC)	Legal obligation

We do not transfer your data outside the UK or European Economic Area without appropriate safeguards in place.

6. How long we keep your data

Enquiry data (no treatment taken up): 12 months from the date of enquiry, then securely deleted
Patient records: 10 years from the date of last treatment in accordance with NHS and GDC guidelines (or 10 years after a child reaches 18)
Financial records: 7 years in accordance with HMRC requirements
Cookie consent records: 12 months

7. Your rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of access — to request a copy of the personal data we hold about you
Right to rectification — to ask us to correct inaccurate data
Right to erasure — to ask us to delete your data (subject to legal retention requirements)
Right to restrict processing — to ask us to limit how we use your data
Right to data portability — to receive your data in a machine-readable format
Right to object — to object to processing based on legitimate interests
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at kate@pureimplanthealth.com or call 07413 128 413. We will respond within one month.

If you are dissatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

8. Data security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration. These include encrypted communications (HTTPS), restricted access to personal data, and regular review of our security practices.

No method of transmission over the internet is completely secure. If you have concerns about the security of your data, please contact us directly.

9. Changes to this policy

We may update this Privacy Policy from time to time. The current version will always be available on this page. Significant changes will be communicated to patients directly where we hold contact details.

10. Contact us

For any questions about this policy or how we handle your personal data:

Pure Implant Health
Email: kate@pureimplanthealth.com
Phone: 07413 128 413